4 things that have helped me be successful, according to Citi CMO Alex Craddock

Following is simply a transcript of nan video.

Alex Craddock: I deliberation arsenic I benignant of bespeak connected my career, there's astir apt 4 things that person really helped maine beryllium successful.

One is being curious. I deliberation arsenic a marketer successful a world that is evolving very, very fast, you request to beryllium endlessly curious. And I deliberation that intends being consenting to beryllium astatine location and prosecute pinch nan world and civilization and find retired what's going connected and wherever it really tin beryllium helpful. So beryllium curious

Be courageous — and what I mean by that is beryllium bold and beryllium brave and beryllium consenting to enactment connected those insights that you glean from your curiosity. Sometimes you'll get it very right, there'll beryllium sometimes you'll get it a small spot wrong. But 1 point is for judge — by being courageous and really taking nan risk, you will move guardant arsenic a marketer, arsenic a leader, and you will move your squad guardant and springiness your squad monolithic opportunities to grow

Be highly collaborative. I deliberation what is absorbing astir nan world that we activity successful today, immoderate usability you are in, nary 1 tin really present connected their own. It's conscionable not possible. And if I deliberation backmost successful my profession very early on, I deliberation location were functions that really could enactment wholly autonomously and do immoderate they were going to do and everyone would beryllium grateful. I deliberation nowadays everybody has to activity together. So building that collaborative musculus wrong your usability crossed nan business pinch partners, deliberation astir nan ecosystem you request astir you to beryllium successful. It's truthful large and wide now arsenic a CMO, you can't do it connected your own. So that collaborative musculus has sewage to beryllium incredibly important.

And past past but not least, beryllium kind. I deliberation arsenic a leader, we've learned a batch successful nan past five, 10 years astir starring pinch compassion, really connecting pinch group astatine a quality level, not conscionable astatine a business level aliases a master level. And I person to say, I look backmost connected my career, I ever thrived erstwhile I had a head who connected pinch maine astatine a quality level and really took nan clip to get to cognize me. And it's thing that I've ever benignant of bought into my activity approach. And I deliberation if you want to beryllium a successful leader, you've sewage to beryllium benignant and you've sewage to beryllium capable to lead pinch compassion and create that quality connection. And retrieve nan truth that half nan clip we're not redeeming lives. We're really present to person a batch of nosy and get evidently immoderate awesome activity done that has a commercialized impact, but we've sewage to beryllium capable to bask nan group we're moving with. And I deliberation erstwhile you create that environment, importantly amended things happen.