5 reasons why Kamala Harris' closing argument may give her a win

I’m not present to make endorsements. As a interrogator and communications strategist, my domiciled is to measure not conscionable what candidates are saying, but what voters are really hearing. 

On Tuesday night, Vice President Kamala Harris had a important opportunity to present her closing arguments astatine nan very tract wherever nan events of January 6th, 2021, occurred.  With profoundly rooted beliefs shaping elector perceptions, we cognize a point aliases 2 astir confirmation bias: if you’re looking for hate, you’ll find it; if you’re searching for hope, that mightiness show up too.

So, if you’re a Trump supporter, location was plentifulness to critique connected Tuesday night. If you’re connected Team Harris, your bosom astir apt soared. And if you’re undecided, you whitethorn person recovered thing hopeful to latch onto. Will it beryllium capable to springiness Harris a triumph connected November 5? I’m uncertain. But she deed immoderate of nan cardinal notes she needed to deed successful her closing statement to America.

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Here are 5 reasons why.

1. She Showed Voters She’s Listening

In nan weeks starring up to this moment, Harris often came disconnected arsenic defensive, particularly erstwhile it came to economical concerns. When voters voiced worries astir rising market prices, she insisted that nan system was thriving. Tuesday night, however, she shifted gears, straight acknowledging those frustrations. By connecting pinch voters’ fears and showing that she genuinely understands their struggles, she took a important measurement toward building a stronger enslaved pinch those who request to consciousness heard.

2. Offered Solutions for Real Problems

Harris has sometimes struggled to necktie her argumentation proposals to nan real-life problems voters face. When asked what she would do to reside rising costs, she responded that she was raised mediate people leaving voters pinch very small to clasp connected to. On Tuesday night, though, she laid retired concrete, actionable strategies that could resonate pinch those dealing pinch ostentation and economical uncertainty. Was it enough? I’m not wholly sure, but it surely felt for illustration progress. Voters want a leader who has a clear plan, and past night, she started to link those dots.

Democratic statesmanlike nominee Vice President Kamala Harris speaks during a run rally connected nan Ellipse connected Oct. 29, 2024 successful Washington, D.C. (Kent Nishimura/Getty Images)

3. Answered nan mobility of really her management would disagree from nan Biden administration

A cardinal portion of Harris’s connection was highlighting really her presidency would disagree from Biden’s. Up until now, she has struggled to create a favoritism by simply stating that she is clearly NOT Joe Biden.  But connected Tuesday nighttime she did thing very different. She pointed retired that while nan past 4 years focused connected tackling nan pandemic, her management would halfway connected affordability and economical relief. This reframing is important because it distinguishes her intelligibly from Joe Biden, signaling that she’s fresh to lead our state successful a caller direction.

4. Offered Optimism complete Fear

When she launched her campaign, Harris made a constituent to steer clear of fear-driven rhetoric, emphasizing a conflict for state that resonated pinch many. On Tuesday night, that awesome of state was everywhere—freedom signs lined nan shape and surrounding area, creating a powerful ocular statement. This optimistic messaging was a refreshing opposition to immoderate darker moments of her run and frankly of nan past respective days.

5. Made Herself nan Central Character of nan Message, not nan Former President

It’s important to create a favoritism betwixt yourself and your opponent.  In caller weeks, astir everything Harris has done seems to be successful consequence to Trump. He would trample connected nan constitution. Be a dicatator.  A fascist.  Even Hitler. And indeed, she did immoderate of that past night.  But it wasn’t nan CENTER of her messaging.  

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When she focuses excessively overmuch connected Trump it amplifies his beingness and makes him look unbeatable. Instead, she efficaciously communicated that she is very different from Trump while positioning herself arsenic a tin leader who tin tackle nan early head-on.

Kamala Harris made her closing arguments to voters connected nan Ellipse connected Tuesday night, transforming what was erstwhile a crime segment into a level for her imagination of nan future. The timepiece is ticking, and while she did make important strides successful her lawsuit for herself, nan eventual determination rests pinch nan voters. Will they bargain what she’s selling? 

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Opinions connected Trump are beardown and steadfast, but feelings toward Harris look to beryllium much fluid. She did what she needed to do past night; now it’s up to nan voters to find if they’re fresh to return that leap pinch her. 

As we caput into nan last days of nan campaign, 1 point is clear: successful nan unpredictable world of politics, nan existent trial will beryllium whether she tin move this infinitesimal into a meaningful movement.

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