Beyoncé is rallying with Kamala Harris in Houston. Will it make a difference?

• Beyoncé is yet hitting nan way pinch Kamala Harris, The Washington Post reports.
• Celebrity endorsements usually aren't overmuch of a factor, experts told BI.
• But successful a tight race, location could beryllium situations wherever an endorsement mightiness mater.

Beyoncé Knowles-Carter is yet successful "Formation" pinch nan Kamala Harris campaign.

The net was abuzz pinch false reports of a DNC quality successful August — but Beyoncé is yet hitting nan way pinch Harris connected Friday successful Houston. She'll look pinch her mother, Tina Knowles, and state euphony fable Willie Nelson, The Washington Post reports.

While her way "Freedom" has been a Harris stump staple, Beyoncé has yet to formally endorse nan vice president.

Reps for Beyoncé did not instantly respond to Business Insider's petition for comment.

But pinch each eyes connected Taylor Swift and Beyoncé this year, do personage endorsements moreover matter? "The short reply is we don't cognize for judge — and astir apt not," said Mark Harvey, writer of "Celebrity Influence: Politics, Persuasion, and Issue-Based Advocacy."

Celebrity endorsements day backmost to Al Jolson's support for Warren Harding successful nan 1920 election, Harvey said, but astir group ballot connected statement identity, ideology, and issues.

Cayce Myers, a nationalist relations professor astatine Virginia Tech, told BI that personage endorsements thin to person "minimum impact." They tin amplify attraction and enthusiasm, but "it will not make you for illustration a campaigner that you already do not like."

Democrats person much and higher-profile personage endorsements, Harvey said. But Trump's triumph successful 2016 shows really different factors prevail.

There could beryllium immoderate exceptions this year

There could beryllium immoderate situations wherever an endorsement mightiness matter, fixed nan historically bladed margins of this year's race.

If nan predetermination comes down to a mini number of votes, last-minute personage support could beryllium "significant" connected nan elector turnout and fundraising fronts, Myers said.

While there's small information connected nan issue, Harvey said studies person recovered an endorsement did unequivocally effect 1 race: erstwhile Oprah Winfrey came retired for Barack Obama successful nan 2008 Democratic Primary.

Loren Kajikawa, a professor of euphony and civilization astatine George Washington University, said euphony tin supply a unsocial model into a candidate's persona.

Harris "doesn't really make her personality a large portion of explicitly her transportation to voters," he said, but aligning pinch Beyoncé — "another beardown achromatic female" — could reenforce her historical candidacy successful a measurement that Swift's endorsement didn't.

The Harris run is besides being strategical by hosting events successful celebrities' hometowns, Harvey said, pinch Eminem successful Detroit, Julia Roberts successful Georgia, and Beyoncé successful Houston.

The Friday rally remains unconfirmed, but it appears to person each of nan makings of 1 of Beyoncé's masterfully-curated, eleventh-hour reveals — complete pinch a motion to her "Cowboy Carter" duet partner.

"Beyoncé knows really to make an entrance," Kajikawa said.