Boeing’s New C.E.O. Calls for ‘Culture Change’ as Strike Vote Looms

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As Kelly Ortberg presented his strategical vision, much than 33,000 striking labor of nan aerospace shaper were expected to ballot connected a caller contract.

People holding picket signs successful nan foreground pinch a achromatic building pinch nan Boeing logo connected it successful nan background.
Striking Boeing machinists marching extracurricular nan company’s Seattle Delivery Center aft a onslaught rally successful Seattle connected October 2024.Credit...M. Scott Brauer for The New York Times

Niraj Chokshi

Oct. 23, 2024, 7:40 a.m. ET

Boeing’s caller main executive, Kelly Ortberg, shared his imagination connected Wednesday for really to reconstruct nan beleaguered business, delivering his astir broad nationalist remarks connected strategy since taking nan domiciled successful August. But, he acknowledged, he must first extremity a financially damaging strike.

In a connection to employees, Mr. Ortberg shared a reside that he planned to present to investor analysts connected a telephone later successful nan time to talk Boeing’s quarterly financial results. In it, he offered a diagnosis: The institution had mislaid excessively overmuch trust, gained excessively overmuch indebtedness and made excessively galore mistakes. To put Boeing backmost connected nan correct way would require “fundamental civilization change,” stabilizing nan business and improving execution.

“Our leaders, from maine connected down, request to beryllium intimately integrated pinch our business and nan group who are doing nan creation and accumulation of our products,” he said. “We request to beryllium connected nan mill floors, successful nan backmost shops and successful our engineering labs. We request to cognize what’s going on, not only pinch our products, but pinch our people.”

Boeing connected Wednesday besides shared much item astir its quarterly financial results, including a $6.2 cardinal nonaccomplishment successful nan 3 months ending successful September. The institution had previewed that setback earlier successful nan month.

To execute his ambitions for nan company, Mr. Ortberg will first person to bring astir nan extremity of a onslaught that has brought astir of nan company’s commercialized airplane accumulation to a halt. But location is hope: Both sides negotiated a caller connection successful caller days, which workers will ballot to o.k. aliases cull connected Wednesday.

“I’m very hopeful that nan package we put guardant will let our labor to travel backmost to activity truthful we tin instantly attraction connected restoring nan company,” Mr. Ortberg said. “Once we get back, we person nan task of restarting nan factories and nan proviso chain.”


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