Chipotle launches half-price burritos for one day only - but there's a catch

Chipotle customers will beryllium capable to drawback a half-off burrito connected Halloween, arsenic agelong arsenic they're dressed for nan occasion.

The fast-food concatenation will connection $6 entrée items to each its Rewards members arsenic portion of its 'Boorito' typical astatine participating restaurants nationwide connected Thursday.

This woody intends Chipotle Rewards members will beryllium capable to acquisition a burrito for $6 alternatively of nan mean $12 price.

All Rewards members will request to do is locomotion into a participating location connected nan spooky vacation wearing a Halloween costume.

This woody will beryllium a one-day only special, and Halloween enthusiasts tin only redeem nan woody in-store and not online.

Chipotle started its Boorito typical successful 2000 aft throwing a successful burrito-themed costume contest.

The woody has only gotten much popular, and customers whitethorn occasionally athletics burrito-themed costumes erstwhile looking to acquisition their $6 entrée.

This year, each Chipotle Rewards members will only person to spot their bid anytime starting astatine 3:00 successful a participating location and scan for Rewards during nan sale.

It is only constricted to 1 customer per sale, and nan edifice concatenation confirmed it would not beryllium valid for kids rules, catering orders aliases 3rd statement ordering platforms, according to Boorito's terms and conditions.

Any Chipotle Rewards members looking for modifiers like guacamole, queso, other nutrient connected each but veggie entrées should besides beryllium prepared to walk much than $6.

Customers still looking to partake successful this spooky woody will person until closing clip connected Halloween astatine a participating US edifice to acquisition their $6 burrito aliases immoderate different entrées.

Social media users weren't excessively happy to perceive astir nan 'Boorito' deal, and aggregate X users claimed they remembered erstwhile everyone could get a burrito that time for anyplace betwixt $0 and $3.

'As a chipotle vet, one retrieve if you wore a costume nan boorito utilized to beryllium free,' an X personification tweeted after nan connection announcement.

Another X personification wrote: 'BOOOOO yall truthful inexpensive now..what happened to nan free Boorito erstwhile u came successful dressed successful costume.' 

Chipotle customers connected Instagram were conscionable arsenic disappointment pinch this year's 'Boorito' deal, and 1 personification insisted it was 'not a woody astatine all.'

'This usage to beryllium specified an breathtaking time to spell to chipotle. Use to beryllium free (awesome), past went $2 successful 2011, past went to $3, and now $6, truthful it’s fundamentally $2 disconnected a chickenhearted burrito, hardly capable logic to spell now,' an Instagrammer claimed. 

'I conjecture nan information sizes ain’t nan only point chipotles being skimpy on.'

Chipotle Rewards members will beryllium allowed to deterioration immoderate costume they want, die-hard fans of nan edifice concatenation person nan action to deterioration 1 of Chipotle's signature costumes.

The postulation consists of 5 costumes: Chipotle Fork, Chipotle Napkin, Chipotle Water Cup, Chipotle Burrito and Chipotle To-Go Bag. 

The caller postulation was created done Chipotle's collaboration pinch Spirit Halloween.

'Our celebrated Halloween tradition, Boorito, began pinch a burrito-themed costume title and now we're taking it to nan adjacent level pinch nan motorboat of our first-ever costume postulation successful collaboration pinch Spirit Halloween,' said Chipotle Chief Brand Officer Chris Brandt astatine nan time.

Customers successful nan US and Canada tin acquisition these costumes connected Spirit Halloween's website.

Select Spirit Halloween locations successful Illinois, Colorado, New Jersey, California and New York are besides trading them while supplies last.