Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators

• Dude Perfect is readying a caller workplace installation successful Texas for YouTube and different creators, BI revealed.
• Dude Perfect, pinch 60M YouTube subscribers, is expanding its media empire successful Frisco.
• Dallas is emerging arsenic a movie hub, capturing 2% of US movie and TV jobs successful 2023.

Dude Perfect is adding to its Texas description pinch plans to build a accumulation installation for its flagship YouTube transmission and different creators and brands.

Started successful 2009, Dude Perfect is made up of 5 guys — Garrett Hilbert, Tyler Toney, Cody Jones, Coby Cotton, and Cory Cotton — known for their viral, family-friendly contented featuring sports tricks. Based successful Frisco, Texas, it's grown into a sprawling endeavor pinch much than 60 cardinal YouTube subscribers positive a best-selling book, merchandise sold successful Walmart, a tour, and a connected TV app.

It conscionable hired its first CEO, Andrew Yaffe, to effort to turn nan institution into a full-fledged media empire. Earlier this year, it landed a $100 million-plus finance from Highmount Capital, estimating gross this twelvemonth would beryllium complete $50 million. It's now opening an 80,000-square-foot intermezo destination headquartered successful Frisco pinch features for illustration a Dude Perfect museum, mini-golf course, and restaurants. The 25-person institution is hiring, pinch plans to perchance double successful nan adjacent 12 to 18 months.

Dude Perfect hasn't antecedently shared its accumulation workplace plans. The institution describes it arsenic customizable and adaptable for different types of contented and plans to usage it to movie its ain shows for illustration "Overtime," a assortment series, and high-production videos for illustration a recent 1 pinch chap YouTuber Mark Rober. It besides intends for nan studio, which is scheduled to unfastened successful 2025 and will beryllium tricked retired pinch Samsung tech, to beryllium disposable to brands, creators, and accumulation companies seeking to movie successful nan Dallas area.

"Dude Perfect started successful a backyard 15 years agone and has evolved from there," Yaffe said. "What we're going to beryllium opening is connected a wholly different level. Whether it's creating thing successful a beingness accumulation abstraction aliases successful immoderate master sports setting, we'll beryllium capable to do it on-site."

"We've ne'er seen this overmuch power and liking successful DFW. Between awesome companies, entertainers, and athletes, DFW arsenic a market, and our caller office specifically, will beryllium a imaginative hub," Coby Cotton said. "By giving ourselves and others world-class facilities, we tin proceed to build Dallas arsenic a captious location for media and entertainment."

While Los Angeles remains nan ascendant intermezo hub for accepted filmed intermezo and nan creator economy, it's mislaid crushed successful caller years to markets for illustration Dallas, Atlanta, and Chicago. Dallas captured 2% of accepted US movie and TV jobs successful 2023, making it 1 of nan 3rd biggest movie markets aft LA and New York, pinch 27% and 12% of jobs, respectively, according to a May Otis College report connected nan imaginative economy. Texas' 17-year-old movie inducement programme has made nan authorities a tie for productions like "Yellowstone" and "Friday Night Lights."

On nan sports and creator front, it's besides nan location of respective awesome sports teams; Jake Paul and Mike Tyson's highly anticipated Netflix conflict will return spot successful Arlington, Texas connected November 15.

Big YouTubers for illustration Dude Perfect are progressively blurring nan lines betwixt societal media video and accepted filmed intermezo arsenic YouTube captures much of viewers' surface time. Amazon conscionable announced a deal pinch creator-focused patient Spotter to springiness its clients (which see Dude Perfect) opportunities to monetize their contented connected nan e-commerce giant.

With large companies, teams, and talent located successful Texas, does Dude Perfect request LA? "We surely don't deliberation so," Yaffe said. "We've been Texas-based for 16 years, and we'll beryllium present arsenic acold successful nan early arsenic we tin see. There's nary shortage of opportunity for america here."