Guerlain & Reference Times Scented Art Basel Paris With Lee Ufan & AI

Art Basel Paris 2024 proved a fragrant affair, arsenic spearheaded some by LVMH’s practice maison Guerlain and a collaboration betwixt caller interdisciplinary level Reference Times and emerging artificial intelligence based Algorithmic Perfumery EveryHuman.

Guerlain unveiled caller exceptional fragrance, Souvenir d’Orchidée, a 2 years successful nan making collaboration betwixt South Korean creator Lee Ufan and Guerlain Creative Director of Fragrance, Delphine Jelk.

An ultra constricted version tally of conscionable 21 two-liter porcelain flaçons has been crafted by Limoges based location Maison Berenardaud—hand-painted by Ufan truthful each is unique. The scent featuring notes of orchid, jasmine and bergamot conjures memories of Ufan’s puerility successful nan mountains of Korea.

For nan Art Basel Paris adjacent itself, Guerlain besides launched a somewhat larger and much accessibly priced 2000 version tally fragrance—Art Basel by Guerlain, a genderless floriental created by Jelk pinch packaging designed by French creator Julie Beaufils.

Drawing inspiration from nan exceptional fragrance collaboration pinch Ufan, ‘Good Morning Korea,’ nan 17th version of Guerlain’s ain yearly modern creation exhibition, further spotlights South Korea’s imaginative talent while underlining their ties pinch nan earthy world, exertion and nan issues faced by modern society.

Staged astatine nan maison’s Champs Élysées flagship and curated by creation advisor Hervé Mikaeloff, respective of nan useful connected show are linked to olfactory inspirations from nan maison’s ain oeuvre.

For instance, Young-II Ahn’s Water, is paired pinch Gueralin’s L’Heure Blue. According to Guerlain Art, Culture and Heritage Director, Ann Caroline Prazan, nan instrumentality further underlines nan nexus betwixt ocular representation and that evoked by scent.

Along pinch Wim Wenders and Pompidou President Laurent Le Bon, Ufan besides presided complete nan assemblage for nan 2024 version of Guerlain’s Art & Environment Prize which was awarded to French-Canadian creator Caroline Corbasson who will person a 2 period residency and accumulation astatine Lee Ufan Arles.

Good Morning Korea, Maison Guerlain done November 12.

Interdisciplinary level Reference Times has launched a fragrance collaboration pinch EveryHuman’s Algorithmic Perfumery™ perfume-making level and Norwegian creator Bjarne Melgaard.

During a six-week residency astatine Dover Street Parfums Market successful Paris, nan scent, created successful speech pinch nan artist, tin beryllium purchased arsenic is aliases remixed via EveryHuman’s AI powered algorithmic perfumery machine. Visitors tin trim aliases summation notes aliases adhd their ain from a palette of ingredients to create their ain personalized formula. The operation is past recalibrated by nan AI algorithm to execute a balanced consequence earlier being mixed connected site.

Likening nan palette to Lego building blocks, EveryHuman co-founder, Anahita Mekanik told maine “the powerfulness of level is that group tin participate nan imaginative process by remixing nan artist’s original look for illustration a DJ.”

The perfume is vacuum sealed successful biodegradable packaging on pinch a constricted version people from a activity by Melgaard which forms its ocular expression, together symbolizing nan seizure of a representation arsenic a souvenir. “Like nary different sense, nan smell triggers our memory, truthful scent becomes an eventual intends to conserve memories and return to them immoderate clip we like,” Mumi Haiati, Founder & CEO of Reference Studios said successful a statement.

The collaboration pinch Melgaard is nan 2nd version of algorithmic fragrances created successful business pinch EveryHuman’s manufacturing technology.

EveryHuman launched successful 2018 pinch a extremity to democratize nan creation and accumulation of scent. Its halfway acquisition combining AI and robotics, involves an indepth questionnaire from which an algorithm creates 3 fragrances which tin past beryllium toggled. According to nan founders location are complete 500 cardinal imaginable outcomes.

Guerlain excessively has antecedently experimented pinch AI via a task pinch Paris imaginative agency Mnstr to observe its iconic Bee Bottle successful 2023 and a virtual reality acquisition premiered astatine Viva Tech earlier this twelvemonth wherever landscapes were generated by AI sound prompts from Delphine Jelk.

Reference Times, Dover Street Perfumes Market, Paris, done November 8.

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