I've taken on some of America's biggest companies - my next targets are harming your kids

Robby Starbuck has risen arsenic an outspoken professional of DEI successful firm America this year, utilizing tweets to unit Toyota and different big-name firms to locomotion backmost their diverseness efforts.

Now, nan 35-year-old says he sees nan endgame to his self-styled crusade.

Speaking pinch Dailymail.com, Starbuck predicted that wrong 2 years, diversity, equity, and inclusion (DEI) efforts successful nan US and moreover overseas will beryllium successful nan rearview mirror.

Before then, nan dad-of-four, who's pressured everyone from Ford to Lowe's to ditch DEI, says his biggest targets are yet to come.

He adjacent plans to return nan conflict to TikTok, Meta, and different large tech firms — not conscionable complete their soul procedures but besides for contented streams that he says harm kids.

'When we move our sights connected nan large tech world and spell aft immoderate of them, it's going to beryllium harder to alteration their policies,' Starbuck said.

'But if you do nan correct measurement pinch nan correct ones, it could person capable of an economical effect for them complete nan people of a twelvemonth to propulsion back.'

Starbuck has this twelvemonth emerged arsenic a hugely divisive characteristic successful America's civilization wars.

He erstwhile directed euphony videos for Snoop Dogg and Megadeth successful LA, but swapped that for agrarian surviving adjacent Nashville, Tennessee, wherever he tried — and grounded — to triumph a Republican House spot successful 2022.

From a workplace successful Franklin, he's had greater occurrence successful posting X/Twitter videos exposing nan DEI programs of apical firms and getting their blimpish customers to extremity spending until executives scrap them.

So far, Ford, Harley-Davidson, John Deere, Tractor Supply, Molson Coors, Caterpillar, and Brown-Forman, which makes Jack Daniel's, person each folded. Starbuck lauds his '100 percent occurrence rate.'

Toyota this period said it would standard backmost DEI work, extremity sponsoring Pride events, and trim ties pinch nan Human Rights Campaign (HRC), which ranks companies connected their LGBTQ culture, aft Starbuck tweet-bombed nan Japanese carmaker.

His wins echo nan past backlashes against Bud Light complete its tie-up pinch a trans TikToker and Target for its Pride range, which immoderate consumers said was inflammatory.

Still, critics decry Starbuck and opportunity nan executives who cave to him will suffer for alienating their number employees.

'Short-sighted decisions to wantonness DEI initiatives will person a lasting, antagonistic effect connected business success,' says Eric Bloem, a vice president astatine nan HRC.

In nan early 'more group than ever are identifying arsenic LGBTQ+,' he added.

For some, DEI schemes thief to flooded humanities racism and sexism and make it easier for group of each backgrounds to get up successful acquisition and work.

Critics opportunity it's a shape of reverse favoritism that unfairly blows backmost connected straight, achromatic men.

Others opportunity DEI schemes whitethorn beryllium well-intentioned, but seldom execute their desired goals, and that workshops connected 'microaggressions' and 'white fragility' service to deepen divisions successful offices and classrooms.

Starbuck and different activists gained momentum aft nan US Supreme Court banned affirmative action successful assemblage admissions past year.

That ruling sparked a bid of lawsuits and complaints against companies for discriminating against achromatic workers.

Many companies that embraced DEI policies successful nan aftermath of nan bull sidesplitting of unarmed achromatic man George Floyd successful May 2020 person stepped backmost from them for fearfulness of irking blimpish patrons.

'People merit to beryllium capable to shop without reasoning they're supporting immoderate origin aliases having personification else's societal worth shoved down their throat,' says Starbuck.

'Companies should beryllium neutral and enactment retired of authorities and divisive societal issues.'

He's now readying nan last shape of his anti-DEI run by targeting 'wokery' astatine large tech firms.

It's a shape displacement for Starbuck, arsenic nan DEI issues are much complicated, and nan companies successful mobility — from Meta to TikTok, and YouTube — are overmuch wealthier than his past targets.

He seeks to halt not only their soul DEI systems, but besides really they expose kids to violence, pornography, and posts that beforehand eating disorders, a antagonistic self-image and extremist gender ideology.

'The awesome interest is really their policies and their platforms impact kids, because we tin spot nan real-world harm, and it's serious,' he says.

'This shouldn't beryllium a partisan issue.'

This was nan taxable of nan documentary Starbuck released successful February, called The War connected Children, which was promoted by tech leader Elon Musk but panned by critics arsenic an 'anti-trans' conspiracy theory.

In his battle connected societal media firms, Starbuck has plentifulness of imaginable allies.

The Biden Administration's surgeon wide Vivek Murthy has railed against societal media's harms connected children, and wide and blimpish parents crossed nan state want to portion their kids from their compartment phones.

But he's besides entering a far-reaching and well-trodden statement that's been raging for years.

Meta's Mark Zuckerberg, TikTok's Shou Zi Chew and different tech chiefs person already appeared earlier Congress and explained really their platforms protect young users. 

An online information enactment is successful nan works, respective states are already suing nan tech giants.

Starbuck's campaigns to day person been successful arsenic niche attacks connected DEI. He whitethorn good struggle to make arsenic overmuch sound — and effect — erstwhile wrestling nan world's wealthiest and astir powerful corporations.