Mad for Madison Avenue: NYC’s famed retail row is now booming with homes

The pandemic devastated Madison Avenue’s storefronts. But luxury retailers are now backmost successful force, pumping caller life into this world-famous shopping district. 

Earlier this year, IWC Schaffhausen brought a flagship shop to 60th Street and Madison Avenue, and successful September, French jewelry location Boucheron opened its first-ever NYC boutique astatine 65th Street. 

It’s boosting existent estate, too. The brand-new Giorgio Armani Residences astatine 760 Madison Ave. sold retired its 10 condos successful July, aft hitting nan marketplace little than a twelvemonth agone (the penthouse went into statement asking $32.5 million). 

The brand-new Surrey — which opens this week — is simply a Corinthia Hotel offering 14 exclusive condos (the astir costly priced astatine $15.95 million), on pinch a backstage nine and eating by Casa Tua. Noe & Associates pinch V1

Megadeveloper Related is now building a 1,200-foot condo-hotel-retail building astatine 58th Street, while different 22-unit luxury condo building from Legion Investment Group and Nahla Capital conscionable scored $195 cardinal successful building financing astatine 83rd Street. 

The database goes on, but surely nan astir breathtaking caller task to deed nan avenue is the Surrey, which opens Friday. 

The caller five-star Corinthia edifice is from British developers Reuben Brothers, who scheme to springiness New York’s different expansive dame hotels a tally for their money. Located astatine 76th Street, it sits conscionable steps distant from nan Carlyle and only a artifact from nan Mark. The Surrey plans to outdo its neighbors by coupling buzz-factor pinch nan city’s first Casa Tua moving its food-and-beverage program. 

Its different weapon? Ultra-exclusive existent estate. “The Surrey was built arsenic a residential edifice backmost successful 1926, and was ever nan location distant from location for a batch of celebrated New Yorkers,” says Susan de França of Douglas Elliman, who is heading income astatine nan Surrey’s 14 residences. “Most of nan purchasers frankincense acold are group who unrecorded successful New York, galore successful nan neighborhood. They are bequest transactions, wherever group say, ‘I would for illustration to manus this down to generations to come, because it’s truthful rare.’ ”

A uncommon three-bedroom residence astatine nan Mark, nan legendary Upper East Side hotel, is asking $6 million. Celeste Godoy

DeFrança has already sold half of nan caller two- to three-bedroom units, and is trickling retired nan remainder (the 16th-floor penthouses person yet to beryllium released). 

Currently 4 condos are connected nan market; 15A is nan priciest astatine $15.95 million. The 3,200-square-foot, three-bedroom, three-and-a-half-bathroom features Calcutta marble, chevron flooring successful achromatic oak and a 27-foot awesome room. Number 14C, which is asking $11 million, is simply a 2,127-square-foot, two-bed, two-and-a-half-bath. 

It comes pinch a astir 200-square-foot terrace. The Surrey is besides a amazingly bully neighbor, adding liking to nan full Madison Avenue corridor — and creating an unbeatable bar-hopping circuit. 

Start pinch a sip that evokes Miami aliases Aspen astatine Casa Tua, followed by 1 of Bemelmans’ “so large you could drown successful it” martinis. End nan evening pinch a scotch astatine nan Mark Bar and slumber it disconnected upstairs, wherever a uncommon residential unit, No. 1503, is connected nan marketplace for $6 million. 

The 2,815-square-foot, three-bedroom, three-and-a-half-bath residence is listed pinch Corcoran’s Janet Wang. With prices buoying up and down Madison, what’s bully for nan goose is awesome for nan gander.