Memorable AI founders Camilo Fosco and Sebastian Acevedo are the masterminds behind Reddit's new user engagement AI

Reddit acquired Memorable AI successful August successful a woody that weighted nan startup astatine conscionable nether $40 million, including performance-based earnouts. Memorable AI uses AI models to foretell which images and videos will drawback users' attraction and promote them to prosecute pinch an ad. Acevedo, a Memorable AI cofounder who had been nan startup's CEO, now leads merchandise for Reddit's caller ads media intelligence team, which combines information connected imaginative capacity pinch nan company's advertizing AI models. Memorable AI's clients person included Unilever, Mars, and L'Oréal. Fosco, a chap cofounder who had been Memorable AI's main exertion officer, leads engineering successful nan ads intelligence team. He holds a doctorate successful machine subject from MIT, pinch his investigation covering machine imagination and cognitive science. "The acquisition of Memorable AI, coupled pinch its attraction connected imaginative effectiveness, now gives Reddit nan missing portion to proceed improving capacity for our advertisers," Fosco said. "I judge this is conscionable nan beginning."

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