Oprah just favorited Meta's Ray-Ban glasses in the latest sign the product is taking off

• Oprah endorsed Meta's Ray-Ban smart glasses successful her vacation gift list.
• The "Oprah Effect," a arena associated pinch Winfrey, could make nan glasses moreover much popular.
• Meta CEO Mark Zuckerberg said Meta's smart glasses proceed to spot beardown demand.

Meta's smart glasses are already outperforming expectations, and they conscionable won a powerful endorsement arsenic nan vacation play kicks off.

Oprah Winfrey listed nan Ray-Ban Meta Smart Glasses successful "Oprah's Favorite Things 2024," her yearly gift guideline connected her integer level called Oprah Daily.

"The gift of nan season! I'll beryllium giving these to tons of folks this year. Ray-Ban and Meta's newest glasses tin show you what you're looking astatine successful a caller city, construe a paper from a overseas language, play music, threat photos, return a telephone call, and more," Winfrey said, linking to nan glasses connected Amazon and Meta.

Products Winfrey recommends typically use from a surge successful income and popularity, a arena dubbed the "Oprah Effect."

It whitethorn supply different boost to nan activity of occurrence that Meta's smart glasses person already seen.

In Meta's net call this week, CEO Mark Zuckerberg said nan glasses proceed to spot beardown user demand. He antecedently said they were "a bigger deed sooner than we expected," thing he touched connected again during nan net call.

"I proceed to deliberation that glasses are nan perfect shape facet for AI because you tin fto your AI spot what you see, perceive what you hear, and talk to you," Zuckerberg said. "Demand for nan glasses continues to beryllium very strong."

He pointed to a limited-edition clear type of nan glasses, which became disposable during Meta's merchandise launch successful September. The glasses, primitively listed for $429, are reselling online astatine complete $1,000, Zuckerberg said.

Susan Li, Meta's main financial officer, said during nan net telephone that nan institution had already "evolved our roadmaps" to respond to nan speedy occurrence of nan glasses and would beryllium "investing appropriately down nan user momentum that we see."

Francesco Milleri, nan CEO astatine EssilorLuxottica, which makes Ray-Bans, told nan Financial Times that he thinks smart glasses will switch smartphones successful popularity.

In position of popularity, astatine least, Winfrey seemed to agree. She listed nan smart glasses arsenic nan perfect gift for "the traveler, nan techie, and nan trendsetter."