Peloton brings in Ford exec who helped create Apple Fitness+ to lead its turnaround effort

Sedang Trending 2 jam yang lalu
  • Peloton conscionable named Peter Stern arsenic its caller CEO.
  • The struggling fittingness institution is successful nan midst of a turnaround effort.
  • Stern was astir precocious president of Ford Integrated Services and antecedently held a VP domiciled astatine Apple.

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Peloton has announced a caller CEO to lead its turnaround effort.

The struggling fittingness institution said Thursday that Peter Stern, presently president of Ford Integrated Services and antecedently a VP astatine Apple, will beryllium taking nan helm connected January 1.

Peloton, which became a pandemic occurrence story erstwhile consumers were stuck astatine home, has struggled successful caller years arsenic request for its products has slipped.

Its erstwhile CEO, Barry McCarthy, stepped down successful May this year.

Peloton said successful a connection announcing nan news connected Thursday that Stern was cofounder of Apple Fitness+, a subscription work for workout videos.

"Working for Peloton is simply a dream travel existent for me," Stern said. "My extremity is to thief millions of group unrecorded longer, healthier and happier lives. Peloton, pinch its unsocial operation of people, products and passionate Members, provides maine an opportunity to do conscionable that."

This communicative is developing. Please cheque backmost for updates.

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