Reddit is becoming the new Google

• Reddit's thousands of forums are a wealthiness of information.
• Google is ranking nan tract higher successful hunt results arsenic much group look to it for answers.
• Reddit CEO Steve Huffman says nan tract is progressively a superior destination for search.

Reddit is simply a forum pinch complete a cardinal subreddits tailored to conscionable astir immoderate taxable 1 tin imagine.

And beneath nan galore posts posted to those subreddits, complete 100,000 of which are progressive astatine immoderate fixed time, location are Redditors debating nan post's veracity.

This has made Reddit a valuable destination for authentic accusation successful an net property erstwhile truth tin beryllium difficult to distill from fiction.

As a result, much group are searching for answers to their questions connected Reddit than ever before.

While speaking astatine a convention this week hosted by The Wall Street Journal, a newsman said she now uses Google Search mostly to get to Reddit for information.

Reddit CEO Steve Huffman said her acquisition was "not unique."

"People are going to Google pinch nan volition of ending up connected Reddit," Huffman said astatine nan conference. "And I deliberation what's happening is group cognize that Reddit has answers, advice, perspectives connected conscionable astir immoderate you're looking for."

Google's decadeslong power of nan net hunt marketplace erstwhile seemed impenetrable. But that's changing, successful portion because of nan presence of artificial intelligence.

The emergence of AI devices for illustration OpenAI's ChatGPT and AI-powered hunt engines for illustration Perplexity — which usage ample connection models trained connected monolithic amounts of information to reply personification questions successful earthy connection — person begun to eat into Google's supremacy.

A recent study moreover recovered that younger generations, for illustration Gen Z and Gen Alpha, are nary longer utilizing nan connection "Google" arsenic a verb to mean "search."

Google launched its ain AI product, Gemini, successful March 2023. It now presents Google hunt results successful earthy connection astatine nan apical of nan page. Its rollout was rocky, however, and users person complained astir nan value of its results.

While Reddit could beryllium seen arsenic a imaginable competitor to Google Search, Google itself has prioritized Reddit successful its results aft caller changes to its algorithm.

A Google spokesperson told Business Insider astatine nan clip of nan alteration that nan company's investigation shows that "people often want to study from others' experiences pinch a topic, truthful we've continued to make it easier to find adjuvant perspectives connected Search erstwhile it's applicable to a query."

Google and Reddit besides announced a woody successful February that allows Google to train its AI models utilizing Reddit comments. The spokesperson told BI that this statement pinch Reddit "absolutely did not see ranking its contented higher connected Search."

Huffman said astatine nan convention that it still feels for illustration Reddit is "married to Google" but that "more and much group study that Reddit has conscionable beautiful overmuch everything that you're looking for."

Huffman said he thinks group are drawn to Reddit because nan tract consists of "communities successful conversation" for "literally thing you're going through."

"If you person questions, there's conscionable a precocious likelihood that Reddit, wherever group person been talking astir everything for almost 2 decades, has an answer," Huffman said.