Running isn't just about fitness — these 8 products are shaping the new look of run clubs

• Run clubs are booming, and nan 2024 NYC Marathon takes spot connected November 3.
• Popular brands among runners will see Nike, Hoka, Bandit, and Lululemon.
• Other brands, for illustration Maurten, SPIbelt, and Coros are increasing successful fame arsenic well.

Ciele hats, $285 Nike shoes, Bandit socks.

If you're a runner — possibly portion of a run club aliases participating successful this week's New York City marathon — you whitethorn beryllium acquainted pinch these.

With run clubs surging successful popularity, nan request for stylish, functional cogwheel is rising too. Luxury apparel companies for illustration Minted New York and Loewe collaborate pinch moving brands for illustration Saucony and On Running, while moreover tally clubs for illustration Endorphins Running see merch drops.

Here are immoderate of nan status symbols making a scatter successful moving communities each complete nan US — and that you tin expect to spot successful New York connected November 3.

Nike shoes still reign supreme

Nike has faced competition from brands for illustration Hoka and On Running complete nan past fewer years. But "when it comes to wherever nan prestige is and what group deterioration connected podiums, Nike still dominates," Michael Mazarra, nan CEO of Half Marathon Guide, told Business Insider.

He called retired nan Nike Alphafly ($285) and Vaporfly ($260), which are carbon-plated and designed to springiness runners a limb up successful speed. Because of their price, Mazarra said a batch of group will do their training runs successful them, moreover though they're not designed to beryllium worn each day. "You commencement to spot group do their betterment runs successful Vaporflys because it's benignant of a position awesome that you paid $250 aliases $300 for," he said.

Reneé Noe, a moving influencer who started nan Noe Bad Vibes moving nine for women, said she sees AlphaFlys a lot, too. But she said Hoka shoes for illustration nan Mach X ($190) — which usage a lighter-weight polymer plate to assistance pinch speed — proceed to beryllium instrumentality favorites owed to their comfortableness and much reasonable value point.

Bandit is nan cool kid connected nan block

Bandit, a Brooklyn-based sports startup, has been competing neck-and-neck pinch Tracksmith, different celebrated New England-based brand, Mazarra said.

Since launching successful 2021, Bandit's power has transcended New York: Noe, who is based successful California, said she sees tons of Bandit cogwheel among runners arsenic well.

In particular, Mazarra said nan Bandit moving bra ($68) — which features pockets to shop your telephone aliases power gels — is "the coolest innovation," explaining its fame among runners.

Part of Bandit's entreaty is nan subtle branding connected astir of its products, making them quiet luxury items. But Mazarra has besides seen nan brand's bold socks ($36) everywhere.

Ciele and On Running hats

Ciele's GOCaps ($50-$95) are celebrated for their breathability, sleek design, and wide scope of colors. They blew up successful fame successful nan past fewer years; successful 2021, they were dubbed arsenic immoderate of nan astir iconic moving hats by Believe successful nan Run, a moving media company.

But Mazarra has seen different brands go position symbols too, for illustration likewise striking On Running hats ($45) and jock Nick Bare's "Go One More" line ($30) (which includes a 2023 Ciele collaboration).

SPIbelt had a awesome trading run

When it comes to moving belts, astir runners are looking for thing that tin transportation their phone, keys, and gels without bouncing up and down.

Two influencer faves are FlipBelt ($37), a stretchy, constrictive loop pinch pockets each over, and nan SPIbelt ($27), which acts arsenic a slimmer fanny pack.

While Mazarra said FlipBelt is still nan runner fave because of its moreover weight distribution, SPIbelt is simply a "sleeper win" this year, competing pinch FlipBelt arsenic a runner favourite and making appearances connected plentifulness of influencer Instagrams acknowledgment to its sleek look and wider assortment of colors.

Maurten is nan power gel of nan moment

When it comes to sustenance, Noe said Gu and Honey Stinger are still nan go-tos she sees everywhere. Honey Stinger's Energy Waffles are peculiar instrumentality favorites, because "it feels for illustration existent food," she said.

But Maurten power gel ($43 for 12 gels), flavorless and much costly than its competitors, is going to make a scatter this year, Mazarra said. It's nan gel famously utilized by long-distance runner Eliud Kipchoge erstwhile he collapsed a sub-2-hour marathon record successful 2019. (Kipchoge is presently sponsored by Maurten).

Mazarra said galore professional runners for illustration Maurten because it doesn't incorporate colorants aliases preservatives that could upset your stomach.

Lululemon remains a favorite

Noe said Lululemon products, for illustration its sweat-repelling cold-weather shirts and jackets, are celebrated among her and different runners.

She and Mazarra besides said nan running belt ($38) is simply a large deed successful nan moving world, and Noe is simply a immense fan. "It's small, but it's stretchy," she said, noting that runners emotion really lightweight it feels without bouncing pinch each step.

COROS is vying for Garmin's elite status

According to Noe, Garmin remains 1 of nan astir celebrated sports watches for a reason. "Garmin is truthful exact," she said, calling retired nan Venu 3S ($450) arsenic 1 of nan champion models because of its agelong artillery life.

Mazarra said COROS watches for illustration nan Pace 3 ($230) are starting to earnestly compete pinch Garmin, partially owed to sponsoring apical athletes for illustration Kipchoge. "It's a small spot much of a position awesome because COROS besides has this beautiful sleek bosom complaint monitor," he said. But arsenic acold arsenic nan exertion goes, he said moving successful Garmin and COROS is "actually rather similar."

Oakley is breaking into nan moving market

Mazarra said Goodr sunglasses are celebrated because they costs astir $25 and reliably enactment connected your look without sliding.

Noe said Oakley's aviator-style options for illustration nan Sutro Lite ($202) connection bigger frames that screen much of your face, arsenic good arsenic frames that wrap astir much for other security. While they're "on nan pricey end," she said they're solid, high-quality glasses that support you from getting sun-tired.