Trump merchandise outsells pro-Harris by striking margin, as Election Day draws near

A caller study analyzed really overmuch Trump and Harris merchandise was bought connected Amazon this predetermination play — and nan quality is stark.

Omnisend, a trading automation platform, precocious published its findings successful a report called "Multimillion-dollar predetermination merch industry: What will hap to it aft elections?". The investigation was conducted by Cint, a exertion investigation firm, successful August 2024.

Researchers organized a study pinch 1,000 participants crossed America pinch a separator of correction of +/-3%, and analyzed merchandise income trends from April to September 2024 utilizing Jungle Scout software.

The study recovered that pro-Trump merchandise generated much than 5 times much rate than pro-Harris merchandise. Amazon sellers made $140 cardinal trading Trump merchandise from April to September, while Harris merchandise sellers made $26 million.

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A caller study published by Omnisend analyzed nan income of pro-Trump versus pro-Harris merchandise. (AP/Alex Brandon/Mike Stewart)

The study noted that $41.6 cardinal was spent connected Trump merchandise successful July, nan aforesaid period that nan former president was changeable by a gunman astatine a Pennsylvania rally.

The study accounts for nan truth that Harris did not denote her statesmanlike campaign until July, but nan quality successful income betwixt nan 2 successful August and September were stark.

In August, merchants made $27.86 cardinal trading Trump cogwheel while pro-Harris products generated $11.52 cardinal successful revenue. The quality grew successful September, erstwhile Trump merchandise sellers made $31.89 cardinal and Harris merchandise income were $10.43 million.

Omnisend noted that nan merchandise study reflects "the beardown request [for pro-Trump merch] among [Trump's] loyal base."

"From flags to MAGA hats, Trump’s merch continues to predominate nan market," nan institution noted, while adding that Harris' numbers were still impressive.

MILLIONS OF VOTERS HAVE ALREADY CAST BALLOTS FOR NOV. 5 ELECTION

A rallygoer wearing a MAGA chapeau waits for nan presence of Former President Donald Trump astatine a rally successful Butler, PA connected Saturday, October 5, 2024. The rally is successful nan aforesaid location arsenic nan 1 connected July 13 astatine which an assassination effort was made connected Trump's life. (Matthew McDermott for Fox News Digital)

"Harris’ emergence successful merch income aligns pinch her expanding fame and engagement since entering nan race, signaling increasing support for her campaign," nan study said. "These figures item not only nan standard of nan governmental merch manufacture but besides nan fierce title betwixt candidates to seizure elector enthusiasm done merchandise sales."

Trump flags, hats and shirts remained nan astir profitable items, while day cards, mugs, gait signs and stickers besides sold for millions.

"Flags person proven to beryllium nan astir celebrated Trump-branded item, accounting for 30% of full income and generating $40M successful revenue," Omnisend noted. "Alongside flags, astir 1 cardinal MAGA hats person flown disconnected nan shelves, solidifying Trump merch arsenic a must-have for supporters."

"Among nan standout sellers is Walker’s earmuffs featuring Trump’s run logo, which brought successful an estimated $3M for a azygous seller since being listed astatine nan extremity of nan summer," nan study added. "Many of nan stores trading Trump merch besides connection customizable items for illustration t-shirts, cups, and hats."

The study besides recovered that 58% of Americans person purchased, aliases scheme to purchase, statesmanlike predetermination merchandise — which indicates "a rising liking successful utilizing merch arsenic a measurement to definitive governmental support."

"Brands tin link pinch customers by focusing connected cosmopolitan values and themes related to civic engagement, specified arsenic voting aliases organization involvement," Omnisend elder e-commerce master Greg Zakowicz suggested to brands successful nan report. "This attack ensures wide entreaty without polarizing your audience."

Supporters be erstwhile President Donald Trump's rally successful Uniondale, New York connected Wednesday, Sept. 18, 2024.  (Julia Bonavita/Fox News Digital)

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Fox News Digital reached retired to nan Trump and Harris campaigns for comment.