Wharton professor Ethan Mollick says companies must make organizational changes if they want to benefit from AI

• Ethan Mollick says AI requires organizational changes to activity well, not conscionable individual use.
• Mollick is simply a professor astatine UPenn's Wharton School, wherever he runs an AI lab.
• Mollick's investigation shows that AI tin boost productivity but requires strategical deployment.

Wharton professor Ethan Mollick believes that companies won't spot gains from AI until they make changes astatine an organizational level.

"Until we alteration nan organization, we won't get overmuch benefit," he said astatine nan MIT AI convention connected Saturday.

Mollick has go a salient fig successful nan AI revolution. He's nan writer of Co-Intelligence, a book astir surviving and moving pinch AI, successful which he writes that nan costs of knowing nan imaginable of AI is "three sleepless nights."

His proposal for companies is to commencement by rethinking nan measurement they deploy artificial intelligence. Until nan caller advances successful AI, he said caller technological innovations were introduced into companies nether nan presumption that they would beryllium controlled by quality workers — pinch intelligence and judgment. "That starts to alteration successful AI, it's intelligence of a different source, but it's now intelligence deployable a different way," he said.

He pointed to a caller study he co-authored that examined nan effect of AI connected a group of BCG consultants. The study randomly assigned 758 consultants astatine nan patient to 1 of 3 groups: nary entree to AI, entree to ChatGPT powered by GPT-4, and entree to ChatGPT, on pinch instructional videos and documents connected punctual engineering strategies.

The results showed that AI creates a "jagged technological frontier" successful which AI easy completes immoderate tasks while others of akin trouble are extracurricular its existent capability.

For tasks "inside nan frontier," consultants utilizing AI were "significantly much productive." However, those utilizing AI to complete tasks "outside nan frontier" were "19 percent points little apt to nutrient correct solutions compared to those without AI."

The takeaway is that AI tin beryllium incredibly adjuvant to workers erstwhile deployed properly. But Mollick said correct now AI integration is "all happening astatine nan individual level and organizations are fundamentally not learning immoderate of this for a assortment of really absorbing reasons."

In his Wharton classes, he requires students to use ChatGPT for assignments. "There's a batch of positives astir it. That doesn't minimize nan truth that cheating and negativity are there, but those person been location for a agelong time," he told NPR.