Why GM’s Mary Barra Still Believes in EVs, Despite Slow Sales

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Mary Barra, G.M.’s main executive, said that nan institution had fixed battery-manufacturing problems and that its electrical vehicles would soon beryllium profitable.

Mary Barra successful a overgarment and leather skirt walks successful beforehand of a show of respective electrical cars made by General Motors.
Consumers will bargain electrical vehicles erstwhile location are capable chargers and nan cars are affordable and appealing, said Mary Barra, nan main executive of General Motors.Credit...Brett Carlsen for The New York Times

Jack Ewing

Oct. 17, 2024

Electric vehicles person had a difficult year. Sales person been disappointing. Former President Donald J. Trump has regularly disparaged them. And moreover galore environmentally conscious car buyers person been choosing hybrids instead.

Yet nan main executive of General Motors, Mary T. Barra, says nan institution is still committed to doing distant pinch combustion motor cars successful nan United States by 2035 — and she whitethorn person bully logic for her optimism.

G.M. says it will commencement making money connected battery-powered models by nan extremity of nan twelvemonth — becoming nan only U.S. automaker speech from Tesla to execute that feat. Sales of G.M.’s electrical vehicles are starting to return off. And nan institution conscionable introduced a exemplary that sells for little than $30,000 aft a national taxation credit.

G.M. and different manufacturers person delayed finance successful electrical conveyance projects. But successful an interview, Ms. Barra rebuffed nan conception that nan modulation from soul combustion has tally retired of juice. She said G.M. was wished to uphold its 2021 promise to shape out income of gasoline cars by 2035 successful nan United States.

“That is nan scheme we’re still executing,” she said.

Her look of resoluteness comes astatine a captious moment. Without G.M., nan largest U.S. carmaker, it is improbable that nan state tin move distant from soul combustion engines and nan greenhouse gases they emit.

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The Ultium Cells installation successful Spring Hill, Tenn., that G.M. operates done a associated task pinch LG Energy Solution.Credit...Brett Carlsen for The New York Times

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A worker astatine nan installation operating a power interface wrong nan artillery compartment cleanable room.Credit...Brett Carlsen for The New York Times

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