Chanel CEO describes the ChatGPT fail that happened while visiting Microsoft headquarters

• Chanel CEO Leena Nair visited Microsoft to talk AI, she told Stanford's business school.
• Nair described an awkward relationship pinch ChatGPT while there.
• Chanel is preparing for AI integration and testing experiments including chatbots, Nair said.

ChatGPT whitethorn beryllium 1 of nan awesome contenders successful nan AI race, but Chanel CEO Leena Nair was near somewhat little than impressed by it during her travel to Microsoft headquarters.

In an interview for Stanford Graduate School of Business's "View From The Top" speaker series, Nair said that Chanel's activity squad had traveled to Seattle successful May to sojourn various tech companies and startups to understand really nan imaginable impacts of AI.

"AI is everywhere," she said. "And it's going to beryllium transformative successful our world, truthful luxury has to prosecute pinch it, Chanel has to prosecute pinch it."

However, erstwhile there, she had a "funny" infinitesimal pinch ChatGPT.

"We were successful Microsoft and we were playing astir pinch ChatGPT connected nan premises," Nair said. "And we're like, 'Show america a image of a elder activity squad from Chanel visiting Microsoft' — it is each men successful suits."

Nair, antecedently nan first female main HR serviceman astatine Unilever, poked nosy astatine nan chatbot's nonaccomplishment to admit Chanel's mostly female unit and audience, alternatively depicting a "100% antheral team, not moreover successful fashionable clothes."

"This is Chanel. Yes, 76% of my statement is women, 96% of my clients are women, female CEO," Nair said.

She added, "This is what you've sewage to offer, ChatGPT? Come on."

Microsoft, OpenAI, and Chanel did not instantly respond to a petition for remark from Business Insider.

While AI has been quickly processing to go little robotic, pinch ChatGPT's latest GPT-o4 model generating much convincingly humanlike responses, Nair said she is still urging tech execs to support nan "integrity" of their activity pinch AI.

"I perpetually talk to my friends successful tech, each nan CEOs that you know, saying, travel on, guys, you've gotta make judge that you're integrating a humanistic measurement of reasoning successful AI," she said.

Nair said Chanel is still getting "AI-ready," including implementing infrastructure systems, information governance classifications, and testing "a batch of experiments."

"We're trying small things for productivity, chatbots connected chanel.com," she said.

Nair said nan is still keeping a "relentless attraction connected quality creators" and maintaining nan "freedom" to innovate for artists and workers.

"I don't want that ever to go," she said. "So ensuring that AI supports quality creators and creation, alternatively than return distant what they bring truthful skillfully and masterfully, is very overmuch halfway to who we are astatine Chanel."